Perhaps most importantly, it set the precedent for an artist who’d go back to the drawing board, only to flip it over and stun her fans, long before setting the titanium standard for the visual album as a format.īelow, Nava, Gatson and Knight all speak on “Single Ladies,” their contributions to the visionary visual and its lasting imprint on pop as we know it. It showcased a pop star wielding the music video as a revolutionary medium on a level her peers couldn’t touch while reviving the form during a low point of relevance in the process.
It served as the jumping-off point for some of her most formative creative partnerships. “If I Were A Boy” is a standout in her videography and puts her acting chops to work, but the seismic impact of “Single Ladies” went on to dwarf it as a cultural phenomenon. Premiered alongside “Boy” on MTV’s Total Request Live in October 2008, “Ladies” cemented Beyoncé’s status as a triple-threat who can marry the grace of a ballerina and the formidable bombast of a J-setting dance corps with a body roll. The 100 Greatest Music Videos of the 21st Century: Critics' Picks
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